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The Evolution of Pragmatic Play: From Humble Beginnings to Industry Leaders

The world of online gaming has seen a rapid growth in the past decade. With advancements in technology, more and more people are turning to online gaming as a source of entertainment. In this ever-growing industry, Pragmatic Play has emerged as one of the leading software providers for online casinos. What started as a small team with a dream has now evolved into a global powerhouse, consistently pushing the boundaries and setting new standards in the iGaming industry. Let’s take a deeper look into the evolution of Pragmatic Play and how they have become one of the top gaming software providers today.

The Early Days

Pragmatic Play was founded in 2015, making it a relatively new player in the industry. The company was originally named TopGame Technology and focused on developing casino games for the US market. The co-founders of TopGame Technology, Julian Jarvis and Catalin Bratosin, had previously worked in the online gaming industry and saw a gap in the market for their innovative ideas and concepts.

The company’s first release was a successful slots game, ‘Sugar Rush.’ This marked the beginning of their journey to become one of the leading providers of online casino games. Their initial success with Sugar Rush gave them the confidence to continue developing high-quality games and expand their business.

A Fresh Start

In 2015, TopGame Technology was rebranded as Pragmatic Play with a focus on global expansion. The company shifted its operations from the US market to a more global approach, targeting both European and Asian markets. This rebranding marked a new chapter in the company’s journey, and they were determined to make a mark in the highly competitive iGaming industry.

Pragmatic Play’s first release under the new name was ‘Hot Safari,’ a game that quickly gained popularity among players. The game’s success was followed by a series of new releases, including ‘Beowulf,’ ‘Wolf Gold,’ and ‘Hercules Son of Zeus.’ These games received positive reviews from players and industry experts, establishing Pragmatic Play as a serious contender in the online gaming industry.

Growth and Expansion

With a growing portfolio of successful games, Pragmatic Play continued to expand its reach by entering partnerships with some of the biggest names in the industry. In 2017, they signed a deal with top software provider Microgaming, allowing their games to be distributed through the Quickfire platform. This partnership enabled Pragmatic Play to reach a wider audience and further establish itself as a reputable provider.

The company also expanded its operations by opening offices in the UK, Malta, Ukraine, India, and the Philippines. These strategic moves helped Pragmatic Play to further expand its global presence, attract new talent, and tap into new markets.

Advanced Technology and Innovation

Pragmatic Play prides itself on using the latest technology and constantly innovating to improve player experience. In 2018, they made a big leap in this regard by acquiring Extreme Live Gaming from Novomatic Group. This acquisition allowed Pragmatic Play to enter the live casino market and offer a range of live dealer games to its clients.

The following year, Pragmatic Play launched its highly advanced mobile-first product, Pragmatic Play Enhance. This technology allows for easier and faster integration of their games into online casinos, making it accessible to a wider audience. The company also introduced its Live Casino suite, giving players the opportunity to enjoy a real-life casino experience from the comfort of their own homes.

Awards and Recognitions

As Pragmatic Play’s portfolio of games continued to grow, so did its recognition in the industry. In 2018, the company won the EGR award for ‘Software Rising Star,’ solidifying its position as one of the most innovative and fastest-growing software providers.

In the following years, Pragmatic Play went on to win several more awards, including ‘Mobile Innovation of the Year’ at the EGR B2B Awards and ‘Innovation in Slot Provision’ at the EGR Nordics Awards. These awards are a testament to the company’s dedication to providing high-quality and innovative games to its players.

Looking Towards the Future

Despite facing fierce competition in the industry, Pragmatic Play has proven to be a dominant player, continuously evolving and setting new standards. The company has announced plans to further expand its product offerings with the integration of virtual sports and bingo games.

Pragmatic Play has shown no signs of slowing down as they continue to release new and exciting games, enter into new partnerships, and expand into emerging markets. The company’s commitment to innovation and high-quality games has established them as one of the industry’s leaders, and it will be interesting to see what the future holds.

Conclusion

The evolution of Pragmatic Play is a remarkable success story, from its humble beginnings as a small team to becoming one of the leading providers in the iGaming industry. Their determination to succeed, commitment to innovation, and dedication to providing top-notch games have allowed them to carve out a prominent place in the online gaming world.

As the industry continues to grow and evolve, we can expect to see Pragmatic Play leading the way with their advanced technology, partnerships, and innovative ideas. It is safe to say that they have solidified their position as one of the top industry leaders, and we can’t wait to see what they have in store for the future.